ai future outlook Articles and Reports
Explore future perspectives on artificial intelligence applications and trends - including products and applications in marketing, finance, and other sectors.
Despite what the media tends to depict, artificial intelligence is being put to better use than winning video games and board games. In fact, two of the world’s leading tech giants have begun using AI to help the blind perceive the world in helpful new ways.
Last week, Goldman Sachs led a $30 million investment round into Persado, a company that offers AI-based copywriting and marketing services. Persado claims its system "outperforms man-made messages 100% of the time” in a process they call "persuasion automation." In other words, according to Persado's promotional video below, human marketers hardly stand a chance.
Persado’s unique selling point is its ability to create and test the strength of words, phrases, and entire sentences used in marketing content. The company claims to have tagged, scored, and categorized some 1 million of these terms to determine their effectiveness in marketing copy.
Backed by this database, Persado says its software can “effectively parse hundreds of thousands of ways to convey emotions” and apply those expressions to augment marketing campaigns. Thus, the software can alternate copy between feelings of safety, intimacy, and anxiety, depending on a client’s needs. (See below for their "Wheel of Emotions" infographic). This automated system enables the company to generate and test more texts than human-managed marketing departments, which tend to rely on individually created A/B test samples. For international clients, Persado boasts that its software can translate texts into 23 languages.
At their annual GPU Technology Conference this week, Nvidia unveiled a powerful and expensive new computer chip, which CEO Jen-Hsun Huang says can perform deep learning neural network tasks 12 times faster than their previous best product. To power this speed, the Tesla P100 is packed with fifteen billion transistors – about three times more than their previous top-end chip. All this progress came at a cost of $2 billion in research and development.
Science Magazine’s report on Friday that an artificial intelligence system was caught stealing banking customers’ money may have made you rethink vesting your funds in the burgeoning technology. But have no fear – the article was an April Fool’s joke.
Picture this: Mad Men returns for a final season set in the near future. The advertising agency Sterling, Cooper, Draper, Pryce is still a powerhouse though its namesakes have since retired. Actually, the entire human staff has been reduced to just a few account men, managers, and technicians. Where are the creatives? They're in the computers.
Artificial intelligences are becoming better storytellers by the day. Last week, a novella written by an AI program nearly won a Japanese literary contest. “The Day a Computer Writes a Novel” (Konypyuta ga shosetsu wo kaku hi) is a surprisingly human tale of an AI that recognizes its writing skills and abandons its programmed task of aiding humanity in order to satisfy an artistic urge. The Japanese News reports (in an article that appears to be taken down at the time of this article update, September 2017) that this meta-novella and 10 other AI-authored submissions faced competition from over 1,400 man-penned manuscripts for the Hoshi Shinichi Literary Award.