AI Future Outlook Articles and Reports
Explore future perspectives on artificial intelligence applications and trends - including products and applications in marketing, finance, and other sectors.
Last week, Goldman Sachs led a $30 million investment round into Persado, a company that offers AI-based copywriting and marketing services. Persado claims its system "outperforms man-made messages 100% of the time” in a process they call "persuasion automation." In other words, according to Persado's promotional video below, human marketers hardly stand a chance.
Persado’s unique selling point is its ability to create and test the strength of words, phrases, and entire sentences used in marketing content. The company claims to have tagged, scored, and categorized some 1 million of these terms to determine their effectiveness in marketing copy.
Backed by this database, Persado says its software can “effectively parse hundreds of thousands of ways to convey emotions” and apply those expressions to augment marketing campaigns. Thus, the software can alternate copy between feelings of safety, intimacy, and anxiety, depending on a client’s needs. (See below for their "Wheel of Emotions" infographic). This automated system enables the company to generate and test more texts than human-managed marketing departments, which tend to rely on individually created A/B test samples. For international clients, Persado boasts that its software can translate texts into 23 languages.
Science Magazine’s report on Friday that an artificial intelligence system was caught stealing banking customers’ money may have made you rethink vesting your funds in the burgeoning technology. But have no fear – the article was an April Fool’s joke.
Picture this: Mad Men returns for a final season set in the near future. The advertising agency Sterling, Cooper, Draper, Pryce is still a powerhouse though its namesakes have since retired. Actually, the entire human staff has been reduced to just a few account men, managers, and technicians. Where are the creatives? They're in the computers.
Artificial intelligences are becoming better storytellers by the day. Last week, a novella written by an AI program nearly won a Japanese literary contest. “The Day a Computer Writes a Novel” (Konypyuta ga shosetsu wo kaku hi) is a surprisingly human tale of an AI that recognizes its writing skills and abandons its programmed task of aiding humanity in order to satisfy an artistic urge. The Japanese News reports (in an article that appears to be taken down at the time of this article update, September 2017) that this meta-novella and 10 other AI-authored submissions faced competition from over 1,400 man-penned manuscripts for the Hoshi Shinichi Literary Award.
If the story of Cyc were written by Aesop, it would probably read something like The Tortoise and the Hare. The 30-year-old artificial intelligence engine's slow, steady, and idiosyncratic development is set to challenge recent pattern recognition methods that have seen AI algorithms conquer centuries-old board games and rush-hour traffic. Where the latter found success creating statistical models by processing troves of data on its own, Cyc’s professed skill will come from hardcoded rules and logic that allow it to understand how and why data points are related.
Cyc is a common sense engine, which over the past three decades has been fed thousands and thousands of encyclopedic facts. Since computers lack human-level inference, Cyc’s creators also fed it background knowledge – facts that we’d consider self-evident – to help connect the dots between what, how, and why things happened.
So, if Cyc is told that in 1492 Columbus sailed the ocean blue, the system is also informed that Columbus sailed on the Mayflower, the Mayflower is a ship, a ship is a boat, and boats float. This degree of specificity is designed to make Cyc a comprehensive and unique resource with real-world applicable knowledge; it also helps explain why the knowledge base took so long to develop.
From Silicon Valley to South Korea, artificial intelligence has been one of the hottest tech topics of the year. In fact, 2016 was meant to be “the year that virtual reality becomes reality”, and yet AI seems to be dominating the discussion. Now, top business schools around the world – from University of California, Berkeley to National University of Singapore – are turning to AI to help bolster their programs and train MBA students to apply machine learning processes to business problems.
If you’re sick of selfie sticks, Boston-based software company Neurala may have an alternative for you. The Selfie Dronie is a paid mobile application compatible with Parrot Bebop drones that offers users a relatively hands free way to record selfies and dronies (those aerial shots often associated with extreme sports and Redbull advertisements).
In the first week of 2016, Facebook’s Mark Zuckerberg announced in a post that his goal for the year was to “build a simple AI to run my home and help me with my work.” He clarified, "You can think of it kind of like Jarvis in Iron Man.” Zuckerberg went on to describe his plan to explore presently available smart home technologies, implement them into his home, and train the system to coordinate with his family life and workaday. (Interestingly, Zuckerberg’s AI may utilize a number of devices, but he refers to the technology as a singular system, implying that he intends to develop a unified AI to oversee the many individual devices.)