AI adoption involves more than educating stakeholder groups (SMEs, IT, leadership) on the technical nuances of AI. It involves navigating human motives and incentives.
After interviewing hundreds of AI startup founders over the last eight years, and - through our Creative Services work - helping AI firms large and small sell into the enterprise, it's become obvious that successful AI vendors almost always avoid connecting with the IT department until they can get buy-in from business stakeholders.
Whether you're an internal transformation leader spearheading a new AI project, or whether you'r...