This article was a request from one of our Catalyst members. The Catalyst Advisory Program is a coaching program involving one-to-one advisory, weekly group Q-and-A with other Catalyst members, and a series of proprietary resources and frameworks based on insights from AI leaders at the world’s largest enterprises (AI adopters and buyers), and successful AI vendors and service providers. Learn more and apply emerj.com/catalyst.
A successful business AI case when selling AI products and services has to be strategic. Oftentimes, prospective buyers will bring in artificial intelligence to the conversation is because they need solve a problem with a short, measurable outcome, and the seller has to be able to bring that to the table.
AI vendors and service providers routinely anchor the potential of AI as a solution to an immediate problem - rather than being frank about the long-term AI maturity and experience that is more likely to be the real ROI of an AI project (see our Emerj Plus arti...
You've landed on exclusive content for Emerj Plus Members
Emerj Plus Membership
In-Depth Analysis
Consistent coverage of emerging AI capabilities across sectors.
Exclusive AI Capabilities Matrix
An explorable, visual map of AI applications across sectors.
Exclusive AI White Paper Library
Every Emerj online AI resource downloadable in one-click
Best Practices and executive guides
Generate AI ROI with frameworks and guides to AI application
