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When we're building our portfolio of AI projects, one question often arises first: where can we start? We consider the respective ease of deployment offered by each AI opportunity on our list. We wonder what it will take in terms of time and money to get these projects up and running.

In the enterprise world, more and more companies are crossing the chasm to test, and then deploy, their first AI solutions. To navigate this sometimes unfamiliar territory, enterprise leaders increasingly scrutinize the AI project selection process.

Assessing the ROI of AI takes time. Not only does it require some level of research and consideration on behalf of the project leader (an internal AI champion in the enterprise, or an external AI consultant), but a project leader also often needs time and participation from various stakeholders to estimate costs, think through challenges, etc.

About AI Power: AI Power is an article series focused on the long-term consequences of AI, and how power is or will be influenced by AI technologies. Some previous AI Power articles - including "The SDGs of Strong AI" and "AI Ethics at War" have been popular over the years - but I've taken a hiatus from writing AI Power articles but suspect that I'll be creating more in 2022. I'm grateful to my friends for helping to put this first piece together - I hope you enjoy it. - Daniel Faggella

Writing content to attract B2B prospects begins with an understanding of the problems that your prospect is facing, and the solutions that your prospect is most likely to be looking for.

Enterprises are just as eager to avoid the risks of AI as they are to capture the value of AI. Over the last three years as we've seen "AI ethics" proliferate, we've seen some firms giving mere lip service to the term - and others walking on eggshells and avoiding anything AI as an inherently dangerous potential PR gaff.

The rubber hits the road with landing pages. That’s when “website traffic” converts to leads … or not.

The company that would become PayPal Holdings first entered the electronic payments space in 1999, a year after being founded as Confinity. Confinity merged with Elon Musk’s x.com in 2000 and was renamed PayPal the following year. The company went public in 2002 shortly before its acquisition by eBay, through which it became “the site’s official payments provider.” eBay spun off PayPal as an independent company in 2015.

This article has been sponsored by IBM, and was written, edited, and published in alignment with Emerj’s sponsored content guidelines. 

Dick and Mac McDonald opened the first McDonald’s restaurant in San Bernardino, California in 1940. By the end of the decade, the restaurant added its now-famous French fries. Ray Kroc joined the growing organization in 1954, purchased it in 1961, and served as its CEO into the early 1970s. Over the next decades, the restaurant chain grew, adding its drive-thru concept, Hamburger University, and iconic menu items like its Filet-O-Fish, Big Mac, and Quarter Pounder sandwiches.