AI Articles and Analysis in Insurance

Like much of the financial services space broadly, the insurance industry is growing interested in adopting AI. The technology holds immense potential to revolutionize insurance, enhancing efficiency and accuracy across various processes such as claims and underwriting. However, concerns surrounding data privacy and integration complexities have prompted a measured approach among industry leaders.

Nationwide Mutual Insurance Company, commonly known as Nationwide, is a primary US insurance and financial services company headquartered in Columbus, Ohio.

Contact centers play a crucial role in delivering exceptional customer experiences (CX) across industries, both B2c and B2b. As customer expectations elevate, organizations increasingly leverage AI to streamline operations and enhance customer service. According to recent reporting in the MIT Technology Review, enterprises generally deploy AI to transform contact centers, usually taking the form of intelligent virtual assistants to obtain predictive customer insights as well as for dispute and fraud management. 

Business processes are defined in large part by the data within an organization. Value-driven data, by definition, represents higher-quality data. The importance of high-quality data cannot be overlooked. Research from MIT, even from before the pandemic AI boom, showed that insufficient data can cost as much as 25% of the revenue for most companies.

Humana Inc. is the fourth most significant health insurance provider in the U.S. Founded in 1961, Humana is based in Louisville, Kentucky. Humana was ranked 42 on the Fortune 500 list in 2023. Humana employs over 67,000 individuals and is one of the most prominent publicly traded managed care companies in the U.S. 

Zurich Insurance Group is a multi-line insurer serving over 55 million customers in more than 210 countries and territories. The company offers various property, casualty, and life insurance products and services. Founded in 1872, Zurich Insurance Group is headquartered in Zurich, Switzerland. In 2023, the Zurich Insurance Group reported business operating profits of 7.4 billion USD, an increase of 21% from 2022. 

As new generative AI use cases continue to reshape the enterprise landscape across the global economy, many sectors are still weathering significant risks to keep pace with the adoption hype. Deloitte's "State of Generative AI in the Enterprise 2024" report found that 79% of respondents expect generative AI to transform their organizations within three years. However, companies must approach these investments cautiously with a focus on responsible implementation. 

This interview analysis is sponsored by Deloitte and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.