AI Articles and Analysis in Finance

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Prudential Financial, Inc., is an American Fortune Global 500 and Fortune 500 company headquartered in Newark, New Jersey. Prudential provides a wide range of products and services, including insurance, retirement planning, and investment management, to both retail and institutional customers across the US and over 40 other countries.

In the insurance sector, integrating AI can significantly enhance customer experience by leveraging advanced technologies similar to those in contact centers. 

The "buy versus build" debate is central to digital transformation, particularly in AI adoption, and hinges on an organization's unique goals and industry context. 

This interview analysis is sponsored by MinIO and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

In a global economy where customer experience (CX) is the ultimate competitive battleground for so many sectors, businesses across industries face  daunting challenges in scaling CX solutions effectively. Despite massive investments in customer service technologies, many companies need help to deliver consistent, personalized support that meets user expectations, leading to frustration, lost revenue, and damaged reputations.

American Family Insurance Group, founded in 1927, began as Farmers Mutual Insurance Company in Madison, Wisconsin, targeting farmers with auto insurance. Over the decades, it expanded its offerings and changed its name to American Family Mutual Insurance Company in 1963. As per the financials published by the company, it made $17.1 billion in revenue in 2023, up from $14.4 billion in 2022. 

Intuit, the financial software powerhouse behind popular tools like TurboTax and QuickBooks, acquired Credit Karma in 2020 for approximately $1.7 billion. Intuit's mission is to power prosperity globally by offering innovative solutions that help individuals and small businesses manage their finances effectively.