AI Articles and Analysis about Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.

Artificial Intelligence at Geico-1x-4-min

Artificial Intelligence at Gilead Sciences – Two Use Cases

Gilead Sciences, a biopharmaceutical company founded in 1987, has emerged as a leader in the development of innovative therapies for a range of diseases, including HIV, liver diseases, and oncology. With a commitment to advancing the field of medicine, Gilead has increasingly recognized the vital role that AI plays in its operations. Gilead Sciences achieved an annual revenue of approximately $28.3 billion in 2024, driven by its robust portfolio, and employs around 18,000 people globally, reflecting its substantial size and reach within the biotech industry​.

Future Vision Highlight_ Integrated CX in Financial Services for GenAI at Scale-min

Future Vision Highlight: Integrated CX in Financial Services for GenAI at Scale – from Shankar Ramanathan at Capgemini

In a global economy where customer experience (CX) is the ultimate competitive battleground for so many sectors, businesses across industries face  daunting challenges in scaling CX solutions effectively. Despite massive investments in customer service technologies, many companies need help to deliver consistent, personalized support that meets user expectations, leading to frustration, lost revenue, and damaged reputations.

Driving Personal Relationships in F&B Procurement-min

Data-Driven Decision-Making for Global Supply Chains and Procurement – with Luke van der Waals of SLB and William Seagrave of Arkestro

This article is sponsored by Arkestro and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

CX Challenges Across Media Spaces – with Chloe Rice of Shutterstock and Peter Mullen of Interactions@2x (2)

CX Challenges Across eCommerce and Retail Spaces – with Chloe Rice of Shutterstock and Peter Mullen of Interactions

This article is sponsored by Interactions and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

Artificial Intelligence at Blue Cross Blue Shield-2x

Artificial Intelligence at Blue Cross Blue Shield

Blue Cross Blue Shield (BCBS) is a federation of 35 independent health insurance companies that provide coverage to over 100 million Americans. The organization's national headquarters is located in Chicago, Illinois, while individual BCBS companies operate in various states across the country.

The Future of Insurance Workflows with AI@2x

The Future of Insurance Workflows with AI – with George Williams of Nationwide and Heather Wilson of CLARA Analytics

This interview analysis is sponsored by CLARA Analytics and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

Driven Approaches 
to Infrastructure

Driving Patient Experiences Through Data Science-Driven Approaches to Infrastructure – with Xiong Liu of Novartis

Explainable AI models are essential in pharmaceutical R&D because they provide transparency and understanding of how AI-driven predictions are made. In drug discovery and development, stakeholders, including researchers, regulatory bodies, and healthcare professionals, need to trust and understand AI models' outputs to make informed decisions. Without explainability, AI models can be seen as "black boxes," leading to skepticism and reluctance to adopt these technologies in critical decision-making processes. 

V.1 – How AI Drives Drug Development Workflows and Value Chains Across Life Sciences Enterprises-1x-min

How AI Drives Drug Development Workflows and Value Chains Across Life Sciences Enterprises – with Leaders from Benevolent and Takeda

This article/interview analysis is sponsored by BenevolentAI and was written, edited, and published in alignment with our Emerj sponsored content guidelines. Learn more about our thought leadership and content creation services on our Emerj Media Services page.

Customer analytics

Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics.