Subscribe for the Emerj "AI in Insurance Pulse" Newsletter

Like much of the financial services space broadly, the insurance industry is growing interested in adopting AI. The technology holds immense potential to revolutionize insurance, enhancing efficiency and accuracy across various processes such as claims and underwriting. However, concerns surrounding data privacy and integration complexities have prompted a measured approach among industry leaders.

Nationwide Mutual Insurance Company, commonly known as Nationwide, is a primary US insurance and financial services company headquartered in Columbus, Ohio.

Business processes are defined in large part by the data within an organization. Value-driven data, by definition, represents higher-quality data. The importance of high-quality data cannot be overlooked. Research from MIT, even from before the pandemic AI boom, showed that insufficient data can cost as much as 25% of the revenue for most companies.

As a rule, AI adoption tends to take more time for legacy industries compared to digitally-native sectors. As a profile from June 2021 in Harvard Business Review explains, insurance companies are data-rich but have long relied on actuarial approaches to data and analytics.  The insurance industry has several concerns regarding the integration of AI. Insurance companies obviously have regulatory compliance as a top priority, so any AI solution implemented needs to comply with existing regulations regarding consumer protection and data security, among others. 

The applications of AI in the healthcare and life sciences industries are vast, with data-powered algorithms and analytics promising to upend the status quo. Applications, including the use of AI to interpret medical imaging, optimize drug discovery and development, analyze large-scale data sets to identify patterns among patient populations, and streamline provider workflows, are already transforming the industry.