Riskified is an AI-powered fraud and risk intelligence platform helping retail enterprises balance the competing demands of frictionless customer experience and rigorous payment security. When fraudulent transactions rise, companies tighten checkout requirements — but doing so also deters legitimate buyers. Riskified’s technology sits at the center of that tension, helping enterprise retailers protect revenue on both sides of the equation.
Client Quote
Business Challenge
Riskified faced a consistent barrier in enterprise sales: prospects treated the fraud-versus-user-experience tension as a niche or optional problem, rather than a universal business risk. Many of Riskified’s own clients were reluctant to speak publicly about the specific steps they were taking to prevent retail fraud, making it difficult to validate the urgency of the problem through owned content alone.
The company’s blog and social channels could explain the challenge. What was needed was credible, third-party validation of the problem, directly from the voice of enterprise retail and payments leaders who were living it.
Strategic Objective
- Make the balance between user experience and fraud prevention a recognized, urgent business tension in the minds of enterprise retail prospects
- Validate this market challenge through the independent voices of real payments, finance, and operations leaders at major US retailers
- Educate the target audience about how peer companies are approaching AI-powered fraud intelligence as a core business capability
- Generate targeted pipeline with payments and fraud leaders inside large US enterprises
Approach
Emerj and Riskified partnered on a thought leadership content series that placed Riskified’s executive leadership alongside senior payments, loss prevention, and finance leaders at some of the most recognized names in US retail — including the Gap, Amazon, and Walmart.
- Produced a multi-episode podcast series in which retail executives discussed the real business tension between payment friction and fraud exposure
- Conducted in-depth interviews with payments operations and finance leaders at major retail brands to articulate where AI and data are creating measurable improvements
- Distributed content through Emerj’s established executive AI audience, ensuring reach to precisely the payments and fraud leaders Riskified needed to influence
- Followed up the content program with targeted demand generation campaigns aimed at payments and fraud leaders across US enterprises
Results
- Riskified secured direct, one-on-one meetings with ideal buyers at Instacart, the Gap, and other leading US retail brands
- The campaign generated hundreds of targeted leads — several of which converted directly into sales opportunities
- Leads entered the pipeline already nurtured by both Riskified’s core messaging and the peer-driven perspectives from the content series — resulting in more engaged, sales-ready conversations
- Riskified has continued to invest with Emerj for over four years since the initial campaign, expanding the partnership as the platform has grown
Sample Content & Assets
Explore the thought leadership content Emerj created with Riskified:
