Pieces is a developer tool designed to give engineers and engineering teams richer context around their projects, enabling better collaboration, faster onboarding, and more seamless handoffs across complex codebases. When Pieces first partnered with Emerj, it was a young, relatively unknown company with a compelling solution to a real problem that engineering leaders didn’t yet have a name for.

Client Quote:

Business Challenge

Developer context, the ability for engineers to pick up where a project left off, share institutional knowledge seamlessly, and avoid stepping on each other’s work, was not yet an established product category. Engineering leaders weren’t actively searching for a “context tool.” They were experiencing the underlying friction daily, but hadn’t framed it as a solvable business problem.

Pieces needed to achieve two things simultaneously: create awareness of a problem engineers already had but couldn’t name, and establish credibility as the company best positioned to solve it, all without a large brand, a track record of press, or the kind of enterprise logos that instill immediate trust in buying committees.

Strategic Objective

• Drive awareness of the urgent need for developer context tools among engineering leaders and CTOs at leading technology companies
• Validate this need through the voices of credible AI and engineering leaders at well-known organizations — including Deloitte, IBM, and DataRobot
• Turn these perspectives into content that engineering leaders would find genuinely valuable, engage with, and share with peers
• Establish Pieces as a credible, forward-thinking partner in the engineering productivity and AI collaboration space

Approach

Emerj worked with Pieces to design and execute a thought leadership series bringing together CTOs, VP-level engineering leaders, and AI practitioners from some of the world’s most respected technology companies.

• Produced a series of in-depth podcast conversations with engineering and AI leaders at IBM, DataRobot, Deloitte, and other globally recognized firms
• Developed rich, insights-driven articles from each episode, focused on practical collaboration challenges and the role of AI in modern engineering workflows
• Built a content library that gave Pieces a platform to be seen alongside trusted enterprise names, before Pieces had its own major press presence
• Distributed content through Emerj’s executive AI audience, reaching engineering decision-makers who matched Pieces’ target buyer profile

Results

• Pieces launched its first major press and media presence in partnership with Emerj, establishing a credible, professional content footprint before most early-stage companies have one
• The campaign fed Pieces’ early pipeline with decision-maker conversations that would not have been accessible through outbound alone
• Pieces acquired one of its most important advisory board members through a conversation facilitated directly through the Emerj content series
• The partnership generated tangible market traction, new partnerships, and increased brand awareness that helped fuel Pieces’ growth into subsequent funding stages

Pieces first partnered with Emerj in 2023 and continues to be an active customer today.

Sample Content & Assets

Explore thought leadership content Emerj created with Pieces:

• Developing AI Solutions in Work Marketplaces — Andrew Rabinovich (Upwork), Tsavo Knott (Pieces)
• Driving Responsible Approaches to AI Through Operations and Development Workflows — Ranjan Sinha (IBM), Tsavo Knott (Pieces)