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Description:
Rocket Fuel is a full Programmatic Marketing Platform designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a particular person in a particular moment of time. Rocket Fuel’s methodology, which leverages artificial intelligence (AI) and big data, is called Moment Scoring™, and it results in a much more efficient use of marketing dollars.

Products:
The Rocket Fuel Programmatic Marketing Platform: Offers both a Data Management Platform (DMP) and a Demand Side Platform (DSP), both of which can work with clients’ CRM and Marketing platforms alone or combined to offer a more robust marketing solution. The Platform learns from each moment of customer interaction to deliver and optimize media spend to engage, upsell, and retarget consumers across addressable programmatic channels including display, video, mobile, and social—simultaneously.

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