MarianaIQ aims to improve marketing ROI through omni-channel B2B automation, segmented by individual recipient, not by firm. MarianaIQ aims to target the right individual with the right message at the right time, with a personalized experience throughout the marketing funnel.
Omni-channel and automation are realized through deep learning (a specialized branch of artificial intelligence). Instead of a single data-point prospect (e.g., email or job title) in the funnel, Mariana processes a wide variety of data points real time creating a living prospect, a 360° view, guiding the prospect down paths of highest conversion.
MarianaIQ Platform: Allows companies to identify new prospects they didn’t even know existed and reach and engage with them on social platforms. MarianaIQ’s use of social targeting means prospects can be reached in social media channels when they’re most receptive. The platform provides better engagement and conversion rates, reducing time-to-revenue while doing it at a lower cost.