Drawbridge is the leading anonymized digital identity company building cross-device technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph® includes more than one billion consumers across more than three billion devices, and verified to be 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the Inc. 5000 annual ranking of the fastest-growing companies in America for the past two years.
Detailed Audience Insights: The Audience Insights report details demographics including the likely age, location, income, and gender of consumers reached, plus offline data measures retail visits and interests of those audiences.
Pinpoint Geographical Performance Hot Spots: Understand where in the world your audiences are seeing and engaging with your ads with this country-by-country account of campaign metrics.
Granular Offline Attribution: Offline visit attribution reporting details the lift from cross-device exposure on visits to physical locations, as well as the perceived interests and demographics of retail visitors. This report enables more granular analysis and mid-flight campaign optimization.
Path-to-Conversion Insights: As part of the Insights suite, you can path-to-conversion metrics, offline attribution metrics, and weighted attribution reports, all in a fully transparent, real-time interface.
Cross-Device Attribution: Cross-Device Conversion Attribution Matrix and Funnel reports show you a breakdown of which devices are the most influential in driving conversions across all devices.
Cross-Device Reach & Frequency: Reach-and-Frequency reports show the number of unique consumers who have been reached across devices, plus the overlaps and lift for those reached on multiple devices. It’s an easy way to measure where and how often target consumers are reached.