AI Companies for Marketing and advertising
Explore articles and reports related to artificial intelligence for marketing and advertising, including lead scoring, conversion optimization, customer analytics, and more.
Description: InsideSales.com offers the industry's leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer. The platform fuels sales rep performance and provides buyer personalization with breakthrough innovations in predictive sales communications, engagement tracking, forecasting, rep motivation and hiring. InsideSales.com has received numerous accolades for its technology and has been named as one of the fastest growing companies by Inc. InsideSales.com enterprise customers include Microsoft, ADP and Groupon.
Description: Affectiva, an MIT Media Lab spin-off, is the pioneer in Emotion AI, the next frontier of artificial intelligence. Affectiva’s mission is to bring emotional intelligence to the digital world with Affectiva's emotion recognition technology that senses and analyzes facial expressions and emotion. Our patented software is built on an emotion AI science platform that uses computer vision, deep learning and the world’s largest emotion data repository of more than 4.9 million faces analyzed from 75 countries, amounting to more than 50 billion emotion data points. Affectiva’s SDKs and APIs enable developers to add emotion-sensing and analytics to their own mobile apps, games, devices, applications and digital experiences. Affectiva is also used by more than 1,400 brands, like Kellogg's, MARS and CBS to gather insight and analytics in consumer emotional engagement. Products: Affdex: Discover the true emotional impact of your content. Affdex augments quantitative research by objectively measuring consumer emotions unobtrusively, cost effectively, and at scale. No special equipment required. Mobile: Capture emotional reactions through the devices consumers use most. Affdex's mobile capability extends emotion measurement to market research, application development, and digital content testing—all on native mobile platforms. APIs & SDKs: Infuse your digital enterprise with emotion analytics and response. The Affdex SDKs allow businesses to integrate emotion data directly within apps or processes while Affectiva's APIs enable seamless and secure integration with Affdex cloud services. Emotion as a Service: Emotion as a Service analyzes human expressions of emotion simply and cost-effectively. Send data collected with optical sensors or cameras, get powerful emotion data back. Highly accurate. No setup. No integration. On demand. Offline Lab Solution: Use the Affdex technology in an Offline Lab Solution and combine facial expressions of emotion with other biosensors such as eye tracking, EEG, GSR, EMG, ECG, surveys and more. The Offline Lab Solution allows you to further elevate your emotional insights.
Description: Appier is a technology company that makes it easy for businesses to use artificial intelligence to grow and succeed in a cross screen era. Appier is formed by a passionate team of computer scientists and engineers with experience in AI, data analysis, distributed systems, and marketing. Our colleagues come from Google, Intel, Yahoo, as well as renowned AI research groups in Harvard University and Stanford University. Headquartered in Taipei, Appier serves more than 500 global brands and agencies from offices in eleven markets across Asia, including Taipei, Singapore, Tokyo, Sydney, Ho Chi Minh City, Manila, Hong Kong, Mumbai, New Delhi, Jakarta and Seoul. Products: CrossX Lookalike: Expand your audience by finding people similar to your existing customers. Provide information on existing customers or visitors to your website, and Appier’s AI will compare this information with profiles stored in CrossX’s databases to find users who look and behave similarly online.
Description: BloomReach accelerates the path to purchase - from acquisition through the onsite experience. Essentially, we match your supply to the web’s demand throughout all digital touch points. At the core of platform is data, big data. BloomReach solutions are powered by Web Relevance Engine (WRE), a big data, machine learning technology. The WRE analyzes over 1 billion consumer interactions and 5 terabytes of data per day. Weekly, we look at over 1.2 billion relationships between webpages and identify and act on nearly 200 million relationships. Our system continuously optimizes your site, learning from web wide data, your product catalog, and user behavior in order to give each visitor a great experience across channels and devices. BloomReach is headquartered in Mountain View, CA with offices in New York, Bangalore and the United Kingdom. It's backed by Bain Capital Ventures, Lightspeed Ventures, and NEA.
Description: Rocket Fuel is a full Programmatic Marketing Platform designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a particular person in a particular moment of time. Rocket Fuel’s methodology, which leverages artificial intelligence (AI) and big data, is called Moment Scoring™, and it results in a much more efficient use of marketing dollars. Products: The Rocket Fuel Programmatic Marketing Platform: Offers both a Data Management Platform (DMP) and a Demand Side Platform (DSP), both of which can work with clients’ CRM and Marketing platforms alone or combined to offer a more robust marketing solution. The Platform learns from each moment of customer interaction to deliver and optimize media spend to engage, upsell, and retarget consumers across addressable programmatic channels including display, video, mobile, and social—simultaneously.
Description: Optimove is the leading Customer Marketing Cloud, helping over 200 brands drive their entire customer marketing operation. Optimove combines the science of data with the art of marketing to deliver personalized, real-time, multi-channel CRM campaigns. Optimove’s unique technologies enable marketers to maximize customer engagement, brand loyalty and lifetime value. Products: Customer Marketing Cloud: Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly-personalized customer marketing plan. Predictive Customer Modeling: The key to successful one-to-one marketing is the ability to thoroughly understand your customers and what makes each one unique. It all starts with data and how it’s engineered. Multi-Channel Campaign Automation: Optimove harmoniously orchestrates intelligent, highly-effective customer interactions across a variety of channels, giving your customer marketing a scientific and agile edge. Realtime Hypertargeting: The Holy Grail of personalized marketing is the ability to deliver highly-segmented, behavior-triggered customer messaging at the exact moment of greatest impact… Now! Self-Optimizing Personalization: There is a high cost of generalization when it comes to customer marketing. The only way to ensure that you are not leaving money on the table is to continuously optimize the offers and incentives you send to each customer.
Description: Sentient's mission is to transform how businesses tackle their most complex, mission critical problems by empowering them to make the right decisions faster. Sentient's technology has patented evolutionary and perceptual capabilities that will provide customers with highly sophisticated solutions, powered by the largest compute grid dedicated to distributed artificial intelligence. Products: Sentient Aware: Sentient Aware uses artificial intelligence to power an entirely new relationship between you and your customers. Understanding your product catalog at a deep and uncanny level, using both visual and data signals, Aware analyzes user actions in real time and matches their intent against your catalog Sentient Ascend: Ascend uses evolutionary algorithms that follow the principles of Darwinian natural selection to continuously determine the best design for your website. Sentient Investment Management: Sentient Investment Management utilizes Sentient’s artificial intelligence platform to continually evolve and optimize its investment strategies. By combining the use of evolutionary intelligence, deep learning, and large-scale distributed computing, the company identifies, evolves, and propagates the most successful strategies. Continuously processing and learning from enormous stockpiles of data, Sentient Investment Management is able to develop investment strategies that vary from other human and machine-guided strategies in new ways.
Description: Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action. Products: Persado Enterprise: Cognitive content generation solution for companies wanting the highest-performing machine-generated marketing language and emotional response insight across multiple marketing channels and brands. Persado Go: Self-service cognitive content generation solution for customers requiring instant turnaround through an easy-to-use interface. Persado Connect: Partner portal for cross-channel deployment, list splitting, and automated reporting. Connect integrates our partners to Persado’s cognitive content platform.