AI Companies for Marketing and advertising

Explore articles and reports related to artificial intelligence for marketing and advertising, including lead scoring, conversion optimization, customer analytics, and more.

Affectiva

Description: Affectiva, an MIT Media Lab spin-off, is the pioneer in Emotion AI, the next frontier of artificial intelligence. Affectiva’s mission is to bring emotional intelligence to the digital world with Affectiva's emotion recognition technology that senses and analyzes facial expressions and emotion. Our patented software is built on an emotion AI science platform that uses computer vision, deep learning and the world’s largest emotion data repository of more than 4.9 million faces analyzed from 75 countries, amounting to more than 50 billion emotion data points. Affectiva’s SDKs and APIs enable developers to add emotion-sensing and analytics to their own mobile apps, games, devices, applications and digital experiences. Affectiva is also used by more than 1,400 brands, like Kellogg's, MARS and CBS to gather insight and analytics in consumer emotional engagement. Products: Affdex: Discover the true emotional impact of your content. Affdex augments quantitative research by objectively measuring consumer emotions unobtrusively, cost effectively, and at scale. No special equipment required. Mobile: Capture emotional reactions through the devices consumers use most. Affdex's mobile capability extends emotion measurement to market research, application development, and digital content testing—all on native mobile platforms. APIs & SDKs: Infuse your digital enterprise with emotion analytics and response. The Affdex SDKs allow businesses to integrate emotion data directly within apps or processes while Affectiva's APIs enable seamless and secure integration with Affdex cloud services. Emotion as a Service: Emotion as a Service analyzes human expressions of emotion simply and cost-effectively. Send data collected with optical sensors or cameras, get powerful emotion data back. Highly accurate. No setup. No integration. On demand. Offline Lab Solution: Use the Affdex technology in an Offline Lab Solution and combine facial expressions of emotion with other biosensors such as eye tracking, EEG, GSR, EMG, ECG, surveys and more. The Offline Lab Solution allows you to further elevate your emotional insights.

Optimove

Description: Optimove is the leading Customer Marketing Cloud, helping over 200 brands drive their entire customer marketing operation. Optimove combines the science of data with the art of marketing to deliver personalized, real-time, multi-channel CRM campaigns. Optimove’s unique technologies enable marketers to maximize customer engagement, brand loyalty and lifetime value. Products: Customer Marketing Cloud: Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly-personalized customer marketing plan. Predictive Customer Modeling: The key to successful one-to-one marketing is the ability to thoroughly understand your customers and what makes each one unique. It all starts with data and how it’s engineered. Multi-Channel Campaign Automation: Optimove harmoniously orchestrates intelligent, highly-effective customer interactions across a variety of channels, giving your customer marketing a scientific and agile edge. Realtime Hypertargeting: The Holy Grail of personalized marketing is the ability to deliver highly-segmented, behavior-triggered customer messaging at the exact moment of greatest impact… Now! Self-Optimizing Personalization: There is a high cost of generalization when it comes to customer marketing. The only way to ensure that you are not leaving money on the table is to continuously optimize the offers and incentives you send to each customer.

Sentient Technologies

Description: Sentient's mission is to transform how businesses tackle their most complex, mission critical problems by empowering them to make the right decisions faster. Sentient's technology has patented evolutionary and perceptual capabilities that will provide customers with highly sophisticated solutions, powered by the largest compute grid dedicated to distributed artificial intelligence. Products: Sentient Aware: Sentient Aware uses artificial intelligence to power an entirely new relationship between you and your customers. Understanding your product catalog at a deep and uncanny level, using both visual and data signals, Aware analyzes user actions in real time and matches their intent against your catalog Sentient Ascend: Ascend uses evolutionary algorithms that follow the principles of Darwinian natural selection to continuously determine the best design for your website. Sentient Investment Management: Sentient Investment Management utilizes Sentient’s artificial intelligence platform to continually evolve and optimize its investment strategies. By combining the use of evolutionary intelligence, deep learning, and large-scale distributed computing, the company identifies, evolves, and propagates the most successful strategies. Continuously processing and learning from enormous stockpiles of data, Sentient Investment Management is able to develop investment strategies that vary from other human and machine-guided strategies in new ways.