Enterprise resource planning
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7 Ways to Tell if an AI Company is Lying About Using AI

Daniel Faggella
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Daniel Faggella is Head of Research at Emerj. Called upon by the United Nations, World Bank, INTERPOL, and leading enterprises, Daniel is a globally sought-after expert on the competitive strategy implications of AI for business and government leaders.

How to Tell if an AI Company is Lying About Using AI

A few months ago, we spoke about three rules of thumb for assessing companies and trying to figure out if they are really doing AI or just using it for marketing purposes in our How to Cut Through the Artificial Intelligence Hype piece. Since it was so popular, I was inspired to write this follow-up.

We look at thousands of companies and interview many of them one on one. These companies are a mix of those buying AI solutions, selling AI solutions, and developing new ways to use AI. This puts us in a unique position to make assessments about an AI vendor's legitimacy.

Undeniably these rules will upset some people. That isn't our intention. The intention is to give our readers a simple and short process to filter for bogus "AI" vendors.

We found that some companies are truly finding more ways to use artificial intelligence to drive business goals. However, it is also true that other companies are developing ingenious tactics to use artificial intelligence purely as a marketing strate...

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